Variable Description

Survey (% of respondents)

Census (% of population)

Female

47

51

Age

18 to 24 years

13

13

25 to 44 years

35

35

45 to 64 years

35

35

65 years and over

17

17

Household Income

Less than $25,000

24

23

$25,000 - $34,999

9

11

$35,000 - $49,999

11

14

$50,000 - $74,999

20

18

$75,000 - $99,999

15

12

$100,000 - $149,999

12

13

$150,000 or more

9

9

Region

Northeast

18

18

South

41

38

Midwest

20

22

West

21

22

Education

Did not graduate from high school

2

Graduated from high school did not attend college

17

Attended college, no degree earned

22

Attended college, associate or trade degree earned

14

Attended college, bachelor’s (B.S. or B.A.) degree earned

27

Attended college, advanced (M.S., Ph.D., Law School) degree earned

16

Other

2

Children

Households with

32

Households without

68

Vegetarian (% of responses)

I or a member of my household is

14

A close friend or family member is

14

No, neither I nor anyone I know is

78

Vegan (% of responses)

I or a member of my household is

8

A close friend or family member is

11

No, neither I nor anyone I know is

79

Self-reported knowledge of business practices in fast food

Unknowledgeable

45

Neutral

24

Knowledgeable

31