Academic management actions	Interview data
Democratic management and collective construction of the pedagogical-curricular proposal	“I think that quality education is having the commitment of all spheres of management, of coordinators, of teachers and of students.” [...] “Always based on the supposition that you have good teachers. So if you prove to be an organized coordinator and your team of teachers is organized, I mean organized in the sense of having a perfect, directed PPP, of having a curricular matrix that everyone knows and of which everyone participates, that everyone talks about, having teachers that are dedicated, who participate in meetings, who give their opinions, who are present in classrooms, who are committed, then if this organization is good I think management becomes easy.”
Systemic vision, curricular flexibility, strategic planning and evaluation of action	“This institution has always been at the forefront, I will blow my own trumpet, just to give an example, I have been teaching here since 2002, and since then I have been an international accounting professor, before Brazil adopted the international rules this institution already had this discipline in its curricular matrix, when the changes came, we adjusted the disciples rather than structurally adjust the PPP, because it was already focused on what was coming.” “(...) I have been in this institution since I graduated, the student profile has changed. This institution is considered an open door, a door to change, when students enter they think, I want a profession and I want to be recognized, so this is the right place.”
Creation of a place for dialogue, for conflict management and troubleshooting	“The infrastructure problems do not worry me, my management is focused on content, on curricular organization and obviously it is the coordinator’s job to see to day to day problems, student complaints, teacher complaints, we are a kind of call center”. (...). “We offer something different here, we sit down with students and meet their demands.”
Human resource management	“(...) He has to know about management, he has to manage conflicts, we have many teachers, many students, teachers with egos and different personalities, so you have to know how to deal with people, management as a whole, management with leadership (...).”
Experience and technical competence	“Because of the history I have with the institution and, also, because of experience. All in all, I have thirteen years of management experience, here alone it’s been nine years. (...) I don’t have any classical specific training in school management, but I worked in industry in management positions and took some short management courses.”(...) “I never thought I’d be a coordinator, only a teacher, it wasn’t something I’d prepared myself for, I worked in companies and held management positions, as usually occurs in the Accounting field.”
Ethical stance and practices in teaching and in the accounting profession	“I finished graduation one year, in the next I was already teaching, my student memories were very fresh, so I felt that my teachers weren’t just my teachers, they were examples, so once again this bureaucratic part of the teacher being on time, I think that’s cool, if the teacher is well-dressed I think that’s cool, if the teacher is a nice guy I think it’s cool, if the teacher is rude I don’t like it, so, you see, (...).”
Working in a team, being critical, reflexive, have planning and control of actions carried out	“So if you prove to be an organized coordinator and your team of teachers is organized, I mean organized in the sense of having a perfect, directed PPP, of having a curricular matrix that everyone knows and of which everyone participates, that everyone talks about, having teachers that are dedicated, who participate in meetings, who give their opinions, who are present in classrooms, who are committed, then if this organization is good I think management becomes easy.”
Self-training	“I have a master’s degree in Accounting Sciences. I have a PhD in Education mainly to better understand the course PPP.”
Having projects that aim at course change and innovation	“Contextualizing, the definition of innovation is to create something new, that doesn’t yet exist, accounting follows and answers creativity, the business world invents and we account for it, now thinking about the accounting professional, if he manages to innovate that is a plus.”
Being more of a leader than a manager	“He has to know about management, he has to manage conflicts, we have many teachers, many students, teachers with egos and different personalities, so you have to know how to deal with people, management as a whole, management with leadership, in sum he has to have a technical vision, knowledge of education, knowledge of management (...).”