Site Performance | I care about the visual quality of video-sharing websites. | .825 | |
When I visit video-sharing websites, what I care about is speed. | |||
For me, the content choice on video-sharing websites is important. | |||
The updating frequency of content will affect my browsing frequency. | |||
Reputation Management | I care about users’ evaluations of my online video work. | .897 | |
Reviews and feedback from other users affect how I produce online video work. | |||
Users’ ratings affect my selection of video production topics. | |||
I care to win general viewers’ appreciation of the quality of my online video work. | |||
I care about my friends’ and family’s evaluations of my online video work. | |||
I reply to comments on my online video work. | |||
I will delete negative comments on my online video work. | |||
Gratifications | Social Need | The experience of using video-sharing websites met my work needs. | .883 |
I felt satisfied due to the interaction with other people on video-sharing websites. | |||
In general, the experience of using of video-sharing websites allowed me to identify myself. | |||
The experience of using video-sharing websites met my learning needs. | |||
I usually find the videos I want on video-sharing websites. | |||
Leisure & Entertainment | The experience of using video-sharing websites met my leisure and entertainment needs. | ||
The experience of using video-sharing websites allowed me to escape from real life. | |||
The experience of using video-sharing websites met my searching needs. |