Site Performance

I care about the visual quality of video-sharing websites.

.825

When I visit video-sharing websites, what I care about is speed.

For me, the content choice on video-sharing websites is important.

The updating frequency of content will affect my browsing frequency.

Reputation Management

I care about users’ evaluations of my online video work.

.897

Reviews and feedback from other users affect how I produce online video work.

Users’ ratings affect my selection of video production topics.

I care to win general viewers’ appreciation of the quality of my online video work.

I care about my friends’ and family’s evaluations of my online video work.

I reply to comments on my online video work.

I will delete negative comments on my online video work.

Gratifications

Social Need

The experience of using video-sharing websites met my work needs.

.883

I felt satisfied due to the interaction with other people on video-sharing websites.

In general, the experience of using of video-sharing websites allowed me to identify myself.

The experience of using video-sharing websites met my learning needs.

I usually find the videos I want on video-sharing websites.

Leisure & Entertainment

The experience of using video-sharing websites met my leisure and entertainment needs.

The experience of using video-sharing websites allowed me to escape from real life.

The experience of using video-sharing websites met my searching needs.