Items

Involvement

Total

High

Low

Self-satisfaction

162

(11.0%)

163

(11.9%)

325

(11.4%)

Self-pride

64

(4.3%)

59

(4.3%)

123

(4.3%)

Self-cultivation

104

(7.1%)

99

(7.2%)

203

(7.1%)

Sincerity

128

(8.7%)

122

(8.9%)

250

(8.8%)

Individual personality

80

(5.4%)

64

(4.7%)

144

(5.1%)

Desire to possess

183

(12.4%)

171

(12.5%)

354

(12.4%)

Well-rounded social life

164

(11.1%)

147

(10.7%)

311

(10.9%)

Convenience

182

(12.3%)

181

(13.2%)

363

(12.8%)

Trust

69

(4.7%)

54

(3.9%)

123

(4.3%)

Preference

85

(5.8%)

81

(5.9%)

166

(5.8%)

Interest

174

(11.8%)

163

(11.9%)

337

(11.8%)

Trendy/sophisticated

79

(5.4%)

66

(4.8%)

145

(5.1%)

Total

1474

(100.0%)

1370

(100.0%)

2844

(100.0%)