Items | Involvement | Total | ||||
High | Low | |||||
Self-satisfaction | 162 | (11.0%) | 163 | (11.9%) | 325 | (11.4%) |
Self-pride | 64 | (4.3%) | 59 | (4.3%) | 123 | (4.3%) |
Self-cultivation | 104 | (7.1%) | 99 | (7.2%) | 203 | (7.1%) |
Sincerity | 128 | (8.7%) | 122 | (8.9%) | 250 | (8.8%) |
Individual personality | 80 | (5.4%) | 64 | (4.7%) | 144 | (5.1%) |
Desire to possess | 183 | (12.4%) | 171 | (12.5%) | 354 | (12.4%) |
Well-rounded social life | 164 | (11.1%) | 147 | (10.7%) | 311 | (10.9%) |
Convenience | 182 | (12.3%) | 181 | (13.2%) | 363 | (12.8%) |
Trust | 69 | (4.7%) | 54 | (3.9%) | 123 | (4.3%) |
Preference | 85 | (5.8%) | 81 | (5.9%) | 166 | (5.8%) |
Interest | 174 | (11.8%) | 163 | (11.9%) | 337 | (11.8%) |
Trendy/sophisticated | 79 | (5.4%) | 66 | (4.8%) | 145 | (5.1%) |
Total | 1474 | (100.0%) | 1370 | (100.0%) | 2844 | (100.0%) |