| Items | Involvement | Total | ||||
| High | Low | |||||
| Self-satisfaction | 152 | (14.5%) | 158 | (15.0%) | 307 | (14.8%) |
| Self-pride | 64 | (6.8%) | 56 | (5.3%) | 126 | (6.1%) |
| Self-cultivation | 124 | (11.3%) | 105 | (10.0%) | 221 | (10.6%) |
| Sincerity | 80 | (7.0%) | 74 | (7.0%) | 146 | (7.0%) |
| Individual personality | 117 | (10.2%) | 93 | (8.9%) | 198 | (9.5%) |
| Desire to possess | 82 | (7.6%) | 72 | (6.9%) | 150 | (7.2%) |
| Well-rounded social life | 174 | (17.3%) | 191 | (18.2%) | 368 | (17.7%) |
| Convenience | 188 | (18.4%) | 204 | (19.4%) | 393 | (18.9%) |
| Trust | 77 | (8.5%) | 88 | (8.4%) | 175 | (8.4%) |
| Preference | 95 | (8.6%) | 102 | (9.7%) | 190 | (9.2%) |
| Interest | 160 | (16.3%) | 166 | (15.8%) | 333 | (16.0%) |
| Trendy/sophisticated | 94 | (8.3%) | 79 | (7.5%) | 164 | (7.9%) |
| Total | 1026 | (100.0%) | 1050 | (100.0%) | 2076 | (100.0%) |