Items

Involvement

Total

High

Low

Self-satisfaction

152

(14.5%)

158

(15.0%)

307

(14.8%)

Self-pride

64

(6.8%)

56

(5.3%)

126

(6.1%)

Self-cultivation

124

(11.3%)

105

(10.0%)

221

(10.6%)

Sincerity

80

(7.0%)

74

(7.0%)

146

(7.0%)

Individual personality

117

(10.2%)

93

(8.9%)

198

(9.5%)

Desire to possess

82

(7.6%)

72

(6.9%)

150

(7.2%)

Well-rounded social life

174

(17.3%)

191

(18.2%)

368

(17.7%)

Convenience

188

(18.4%)

204

(19.4%)

393

(18.9%)

Trust

77

(8.5%)

88

(8.4%)

175

(8.4%)

Preference

95

(8.6%)

102

(9.7%)

190

(9.2%)

Interest

160

(16.3%)

166

(15.8%)

333

(16.0%)

Trendy/sophisticated

94

(8.3%)

79

(7.5%)

164

(7.9%)

Total

1026

(100.0%)

1050

(100.0%)

2076

(100.0%)