| Item | Involvement | Total | ||||
| High | Low | |||||
| Self satisfaction | 152 | (10.8%) | 185 | (12.3%) | 337 | (11.6%) |
| Self pride | 64 | (4.5%) | 60 | (4.0%) | 124 | (4.3%) |
| Self cultivation | 124 | (8.8%) | 126 | (8.4%) | 250 | (8.6%) |
| Sincerity | 80 | (5.7%) | 80 | (5.3%) | 160 | (5.5%) |
| Individual personality | 117 | (8.3%) | 114 | (7.6%) | 231 | (7.9%) |
| Desire to possess | 82 | (5.8%) | 72 | (4.8%) | 154 | (5.3%) |
| Well-rounded social life | 174 | (12.4%) | 195 | (13.0%) | 369 | (12.7%) |
| Convenience | 188 | (13.4%) | 206 | (13.7%) | 394 | (13.6%) |
| Trust | 77 | (5.5%) | 86 | (5.7%) | 163 | (5.6%) |
| Preference | 95 | (6.8%) | 97 | (6.5%) | 192 | (6.6%) |
| Interest | 160 | (11.4%) | 178 | (11.9%) | 338 | (11.6%) |
| Trendy/sophisticated | 94 | (6.7%) | 101 | (6.7%) | 195 | (6.7%) |