Variable name

Description and units of measurement

Mean or share^a

Std dev.

Dependent variable

Bmi25

= 1 if bmi ≥ 25 and 0 otherwise

0.0828

0.2758

Independent variables

Income^b

Seven categories of monthly household income in US dollars

4.3934

1.4600

Educ

Respondent’s education in years

13.0390

2.1855

Homemaker

= 1 if the respondent is a homemaker and 0 otherwise

0.4227

0.4943

Age

Age of the respondent in years

41.5920

8.2862

Child

= 1 if the household has children, 0 otherwise

0.6504

0.4771

Inchon^c

= 1 household located in Inchon, 0 otherwise

0.1072

0.3095

Daejeon^c

= 1 household located in Daejeon, 0 otherwise

0.0755

0.2644

Daegu^c

= 1 household located in Daegu, 0 otherwise

0.0914

0.2883

Ulsan^c

= 1 household located in Ulsan, 0 otherwise

0.0390

0.1937

Busan^c

= 1 household located in Busan, 0 otherwise

0.1267

0.3328

Kwangju^c

= 1 household located in Kwangju, 0 otherwise

0.0828

0.2758

Smoke

= 1 If the respondent smokes, 0 otherwise

0.0280

0.1651

Cab

= 1 if the household pickles cabbage, 0 otherwise

0.8124

0.3906

Expv

Weekly expenditure on fruits and vegetables (1 if it is less than normal, 2 if normal and 3 if above normal)

2.0402

0.5057

Korean food^d

Response to the question “how important it is for you to have food be of Korean origin”

2.8733

0.4203

Easecook^e

Response to the question “do you agree with the statement that new agricultural and food technologies should aim at easing cooking”

2.4653

0.7557

Willsweet

= 1 if the respondent is willing to pay more for foods that taste sweeter, 0 otherwise

0.3143

0.4645