| Variable | Category | Frequency | Percent |
| Income | Less than $25,000 | 53.3 | 16.8% |
|
| $25,000 - 49,000 | 117.0 | 36.8% |
|
| $50,000 - 74,999 | 48.4 | 15.2% |
|
| $75,000 - $149,000 | 70.5 | 22.2% |
|
| $150,000 - 249,999 | 12.6 | 4.0% |
|
| $250,000 or more | 16.2 | 5.1% |
| Race | White | 241.7 | 76.0% |
|
| Black | 32.9 | 10.3% |
|
| Asian | 21.2 | 6.7% |
|
| Other race | 22.2 | 7.0% |
| Social Media | No | 95.3 | 30.0% |
|
| Yes | 222.7 | 70.0% |
| Newspaper | No | 186.5 | 58.6% |
|
| Yes | 131.5 | 41.4% |
| Sex | Female | 164.4 | 51.7% |
|
| Male | 153.6 | 48.3% |
| Urbanicity | Urban | 81.3 | 25.6% |
|
| Suburban | 129.5 | 40.7% |
|
| Rural | 107.3 | 33.7% |