Construct | Item | Loading | AVE | Composite Reliability |
Age | CO1 | 0.768 | 0.611 | 0.863 |
CO2 | 0.796 | |||
CO3 | 0.796 | |||
CO4 | 0.767 | |||
CO5 | 0.768 | |||
Brand Awareness | BA1 | 0.580 | 0.595 | 0.878 |
BA2 | 0.830 | |||
BA3 | 0.822 | |||
BA4 | 0.826 | |||
BA5 | 0.769 | |||
Perceived Risk | PR1 | 0.748 | 0.537 | 0.822 |
PR2 | 0.692 | |||
PR3 | 0.701 | |||
PR4 | 0.786 | |||
Brand Image | BI1 | 0.743 | 0.654 | 0.883 |
BI2 | 0.816 | |||
BI3 | 0.852 | |||
BI4 | 0.822 | |||
Purchase Intension | PI1 | 0.502 | 0.609 | 0.857 |
PI2 | 0.869 | |||
PI3 | 0.816 | |||
PI4 | 0.873 |