Construct

Item

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AVE

Composite Reliability

Age

CO1

0.768

0.611

0.863

CO2

0.796

CO3

0.796

CO4

0.767

CO5

0.768

Brand Awareness

BA1

0.580

0.595

0.878

BA2

0.830

BA3

0.822

BA4

0.826

BA5

0.769

Perceived Risk

PR1

0.748

0.537

0.822

PR2

0.692

PR3

0.701

PR4

0.786

Brand Image

BI1

0.743

0.654

0.883

BI2

0.816

BI3

0.852

BI4

0.822

Purchase Intension

PI1

0.502

0.609

0.857

PI2

0.869

PI3

0.816

PI4

0.873