| Task-relevant clues to customer citizenship behavior | Affection-relevant clues to customer citizenship behavior | Customer participation to customer citizenship behavior | ||||||
Mediating effect | effect | 95% Confidence Interval | effect | 95% Confidence Interval | effect | 95% Confidence Interval | |||
Lower bound | Upper bound | Lower bound | Upper bound | Lower bound | Upper bound | ||||
Total effect | 0.198 | 0.124 | 0.252 | 0.216 | 0.156 | 0.273 | 0.267 | 00.215 | 0.302 |
cognitive experience | 0.003 | −0.015 | 0.027 | 0.003 | -0.007 | 0.019 | 0.006 | -0.021 | 0.017 |
Hedonic experience | 0.105 | 0.061 | 0.152 | 0.063 | 0.036 | 0.114 | 0.135 | 0.058 | 0.169 |
social experience | 0.089 | 0.053 | 0.143 | 0.114 | 0.102 | 0.193 | 0.089 | 0.128 | 0.198 |