Task-relevant clues to customer citizenship behavior

Affection-relevant clues to customer citizenship behavior

Customer participation to customer citizenship behavior

Mediating effect

effect

95% Confidence Interval

effect

95% Confidence Interval

effect

95% Confidence Interval

Lower bound

Upper bound

Lower bound

Upper bound

Lower bound

Upper bound

Total effect

0.198

0.124

0.252

0.216

0.156

0.273

0.267

00.215

0.302

cognitive experience

0.003

−0.015

0.027

0.003

-0.007

0.019

0.006

-0.021

0.017

Hedonic experience

0.105

0.061

0.152

0.063

0.036

0.114

0.135

0.058

0.169

social experience

0.089

0.053

0.143

0.114

0.102

0.193

0.089

0.128

0.198