hypotheses

Standardized path Coefficients

p

results

H1a: Customer participation has a significant positive influence on the customer’s hedonic experience.

0.660

***

supported

H1b: Customer participation has a significant positive influence on the customer’s cognitive experience.

0.370

***

supported

H1c: Customer participation has a significant positive influence on the customer’s social experience.

0.641

***

supported

H2a: Task-relevant clues have a significant positive impact on the customer’s hedonic experience.

0.081

*

supported

H2b: Task-relevant clues have a significant positive impact on the customer’s cognitive experience.

0.025

0.575

Not supported

H2c: Task-relevant clues have a significant positive impact on the customer’s social experience.

0.140

*

supported

H3a: Affection-relevant clues have a significant positive impact on the customer’s hedonic experience.

0.531

***

supported

H3b: Affection -relevant clues have a significant positive impact on the customer’s cognitive experience.

0.197

***

supported

H3c: Affection -relevant clues have a significant positive impact on the customer’s social experience.

0.130

***

supported

H4a: The customer hedonic experience has a significant positive influence on customer citizenship behavior.

0.487

***

supported

H4b: The customer cognitive experience has a significant positive influence on customer citizenship behavior.

0.076

0.411

Not supported

H4c: The customer social experience has a significant positive influence on customer citizenship behavior.

0.576

***

supported