1

2

3

4

5

6

7

1. customer participation

0.864

2. task-relevant clues

0.68***

0.838

3. affection-relevant clues

0.72***

0.56***

0.845

4. hedonic experience

0.69***

0.63***

0.81***

0.915

5. cognitive experience

0.29***

0.44***

0.60***

0.62***

0.828

6. social experience

0.47***

0.59***

0.61***

0.76***

0.54***

0.919

7. citizenship behavior

0.54***

0.68***

0.62***

0.64***

0.81***

0.69***

0.832