Variable | Items |
Customer participation | CP1 I often launch topics in the community related to brand or products CP2 I am actively involved in community-organized activities CP3 I often post in the community and get someone else to respond CP4 I often communicate or build relationships with other members |
Website characteristics: task-relevant clues | IFT1 The information on the website is useful IFT2 The information on the website fully meet my information needs IFT3 The information on the website is almost always what I need to solve problems |
Website characteristics: affection-relevant clues | PVA1 The website is visually pleasing PVA2 The website has a pleasing visual design PVA3 The website is visually appealing |
Co-creation experience: hedonic experience | HE1 I am happy and relaxed in the process of participating in community activities HE2 The process of participating in the activities of the community is interesting and makes me happy HE3 I got a lot of excitement and satisfaction from participating in community activities HE4 The problem being solved and the creative ideas generating make me enjoy |
Co-creation experience: cognitive experience | CE1 In the process of participating in the activities, I improved the skills CE2 Co-creation activities give me professional knowledge on products CE3 I play a role in the process of co-creation activities CE4 participating in activities make me keep up with new ideas CE5 participating in activities stimulate my thoughts |
Co-creation experience: social experience | SE1 Participating in community activities expands my social network SE2 Participating in community activities strengthens my close ties with the community SE3 Participating in activities enhances my sense of belonging to the community |
Customer citizenship behavior | CB1 I will help others search for the brand's product information CB2 I will explain to others how to use the products or services properly CB3 I often recommend products of the brand to colleagues or family CB4 I will coordinate the brand company with survey CB5 I will make suggestions for improvement to the brand community |