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| Japan (%) | South Korea (%) | Beijing (%) | Hangzhou (%) |
| Gender | Male | 49.4% | 48.7% | 50.9% | 51.0% |
| Female | 50.6% | 51.3% | 49.1% | 49.0% | |
| Low category | Age | 20 - 34 (14.8) | 19 - 34 (27.7) | 18 - 34 (40.1) | 18 - 34 (33.1) |
| Education | Elementary school/ Junior high school (13.6) | Elementary school/ middle school (18.0) | Less than one year/ elementary school/ middle school (33.6) | Less than one year/ elementary school/ middle school (47.4) | |
| Income | ~4 million yen (41.2) | ~30 million won (24.5) | ~40,000 yuan (42.7) | ~40,000 yuan (27.9) | |
| Middle category | Age | 35 - 54 (24.4) | 35 - 54 (35.4) | 35 - 54 (29.8) | 35 - 54 (32.4) |
| Education | High school (43.3) | High school (40.0) | High school (26.3) | High school (20.2) | |
| Income | 4 - 8 million yen (38.2) | 30 ~ 90 million won (26.2) | 40,000 - 100,000 yuan (34.7) | 40,000 - 100,000 yuan (44.6) | |
| High category | Age | Over 55 (60.9) | Over 55 (36.8) | Over 55 (30.1) | Over 55 (34.4) |
| Education | Junior college/ vocational school/ university/graduate school (43.2) | Junior college/ vocational school/ college/graduate school (42.0) | Junior college/ vocational school/ college/graduate school (40.1) | Junior college/ vocational school/ college/graduate school (32.4) | |
| Income | 8 million yen~ (20.6) | 90 million won~ (49.3) | 100,000 yuan~ (22.6) | 100,000 yuan~ (27.6) |