Destination layer	One-level indicator	Weight	Two-level indicator	Weight	Three-level indicator	Weight
Comprehensive evaluation of tourism distribution channels A	Internal controllable factor B1	0.7612	Economic performance C1	0.3519	Distribution profit D1	0.1752
					Marketing capacity D2	0.0996
					Return on investment D3	0.0771
			Product factor C2	0.2718	Product type D4	0.0355
					Product value D5	0.0773
					Product market range D6	0.0337
					Product service level D7	0.1253
			Corporate influence C3	0.1375	Corporate scale of tourism destination D8	0.0892
					Corporate targeting strategies of tourism destination D9	0.0163
					Corporate management capacity of tourism destination D10	0.0320
	External uncontrollable factor B2	0.2388	Market factor C4	0.0853	Channel coverage D11	0.0235
					The degree of controllability of middlemen D12	0.0242
					Channel continuity/efficiency D13	0.0291
					Channel conflict degree D14	0.0085
			Customer perspective C5	0.0824	Purchasing habit D15	0.0260
					Physical distribution quality of service D16	0.0213
					Effective communication D17	0.0272
					Satisfaction of customized requirements D18	0.0079
			Distribution environment C6	0.0711	Economical situation D19	0.0102
					Policies and regulations of tourism D20	0.0087
					Technological level D21	0.0170
					Competitive environment of tourism destination D22	0.0351