| Primary indicator | Score | Primary indicator | Score | Primary indicator | Score |
| D1Distribution profit | 5 | D10 Corporate management capacity of tourism destination | 3.67 | D19Customer satisfaction | 4.3 |
| D2 Marketing capacity | 3.67 | D11 Channel coverage | 4 | D20Satisfaction of customized requirements | 3.67 |
| D3 Return on investment | 4.5 | D12 Distance from the tourist market | 2.83 | D21 Economic environment | 3.33 |
| D4Product type | 3.5 | D13The degree of controllability of middlemen | 3.67 | D22Social cultural environment | 2.83 |
| D5Product value | 4 | D14Channel continuity/efficiency | 3.67 | D23Technical environment | 3.33 |
| D6 Product market range | 3.83 | D15Channel conflict degree | 3.33 | D24Competitive environment of tourism destination | 3.33 |
| D7 Product service level | 3.67 | D16Physical distribution quality of service | 3.83 | D25Policies and regulations on tourism | 3.16 |
| D8 Corporate scale of tourism destination | 3.67 | D17Purchasing habit | 3.5 |
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| D9 Corporate targeting strategies of tourism destination | 3.33 | D18Efficient information system | 4 |
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