Constructs and indicators | The cumulative percentage for indicators (%) | The cumulative percentage for constructs (%) |
Factor 1: Hedonic value | 85.8 | |
X1: Information on unique folk culture at a tourism scenic spot. | 75.2 | |
X2: Information on novel experiential activity at a tourism scenic spot. | 74.3 | |
X3: Information on different life environment and life style. | 72.6 | |
Factor 2: Risk-avoidance value | 86.8 | |
X4: Information on routing risk (such as being delayed). | 88.6 | |
X5: Information on possible human accident risks (such as crimes). | 90.2 | |
X6: Information on physical risks (such as diseases, accidents). | 85.4 | |
X7: Information on financial risk (such as being exploited). | 83.7 | |
Factor 3: Self-actualization value | 65.8 | |
X8: Information letting me feel this trip very important. | 68 | |
X9: Information letting me feel certain social status. | 59.8 | |
X10: Information letting me feel I have certain consuming ability. | 54.7 | |
X11: Information about being a participant and supervisor in travel. | 72.8 | |
Factor 4: Utilitarian value | 79 | |
X12: Information on tourism scenic spot. | 77 | |
X13: Information on the tour plan. | 81 | |
Factor 5: Social Value | 71.2 | |
X14: Information contributing to consensus with traveling companies. | 72.2 | |
X15: Information contributing to exchanging opinions with friends or relatives. | 69.6 |