Constructs | Eigen value | Cumulative variance explained (%) | Cronbach’s alpha |
Hedonic value | 7.163 | 30.674 | 0.869 |
Risk-avoidance value | 3.184 | 12.735 | 0.867 |
Self-actualization value | 1.832 | 8.329 | 0.789 |
Utilitarian value | 1.489 | 7.955 | 0.722 |
Social value | 1.080 | 5.061 | 0.748 |