Constructs

Eigen value

Cumulative variance explained (%)

Cronbach’s alpha

Hedonic value

7.163

30.674

0.869

Risk-avoidance value

3.184

12.735

0.867

Self-actualization value

1.832

8.329

0.789

Utilitarian value

1.489

7.955

0.722

Social value

1.080

5.061

0.748