Endogenous and exogenous variables | ||||||
Factor | Variable | Standardization factor loading | t value | p value | Composite reliability (CR) | Average variance extracted (AVE) |
Market responsiveness capabilities | RS1 | 0.824 | - | - | 0.79 | 0.64 |
RS2 | 0.837 | 12.378 | 0.000 | |||
RS3 | 0.878 | 10.297 | 0.000 | |||
RS4 | 0.842 | 11.675 | 0.000 | |||
Marketing resource rebuilding capabilities | RM1 | 0.860 | - | - | 0.76 | 0.44 |
RM2 | 0.908 | 14.850 | 0.000 | |||
RM3 | 0.484 | 5.971 | 0.000 | |||
RM4 | 0.801 | 12.127 | 0.000 | |||
Competitive performance | EC1 | 0.830 | - | - | 0.83 | 0.55 |
EC2 | 0.735 | 10.740 | 0.000 | |||
EC3 | 0.899 | 13.900 | 0.000 | |||
EC4 | 0.886 | 13.502 | 0.000 | |||
Financial performance | EM1 | 0.876 | - | - | 0.84 | 0.57 |
EM2 | 0.743 | 10.374 | 0.000 | |||
EM3 | 0.786 | 11.838 | 0.000 | |||
EM4 | 0.741 | 10.070 | 0.000 |