Row

The first variable

The second variable

Correlation Coefficient

Level of significance

1

The tangibles quality

The literacy rate

−0.161

0.020

2

The tangibles quality

Income rate

−0.142

0.030

3

The Responsibility quality

Income rate

−0.245

0.000

4

The accountability quality

Income rate

−0.157

0.020

5

The empathy quality

Income rate

−0.256

0.000

6

The empathy quality

The literacy rate

−0.243

0.000

7

The overall quality of service

The literacy rate

−0.176

0.010