Causal Path Relationships | High Hedonism Estimate (p value) | Low Hedonism Estimate (p value) | Z-Stat | High Utilitarianism Estimate (p value) | Low Utilitarianism Estimate (p value) | Z-Stat |
Social Motivation for CRM à Skepticism (H7a & H8a) | −0.744** | −0.302* | −2.417** | 0.64** | 0.32* | 3.19** |
Customer cause compatibility à Skepticism (H7b & H8b) | −0.097 | −0.061 | −0.714 | 0.961** | 0.296* | 2.47** |
Company’s good image à Skepticism (H7c & H8c) | −0.607** | −0.557** | −3.32** | 0.572** | 0.309* | 2.31* |
NPO’s good image à Skepticism (H7d & H8d) | −0.691** | −0.509* | −2.78** | 0.491** | 0.39* | 3.502** |
Cause and company fit à Skepticism (H7d & H8d) | −0.648** | −0.247* | −3.502** | 0.102 | 0.07 | 1.23 |
Good CRM communication à Skepticism (H7e & H8e) | −0.704** | −0.131* | −2.17* | 0.723** | 0.231* | 2.46* |