Forms of interactive marketing | Result of interactive marketing | ||
Article title | Activity forms | WeChat reading | |
Offline activities | Le Pur *Lululemon let’s dance with friends | Lululemon Chinese offline Club of Dance | 5511 |
Preferential feedback spread by word of mouth | Le Pur Feedback|It’s so good to enjoy delicious ice-cream in winter | Give away Le Pur for the customers who leave the best feedbacks | 9016 |
Building the yogurt into social entrance | One box of yogurt, thirty-six questions, and fall in love | An experiment of love with thirty-six questions | 35,713 |
Now buy Le Pur to send her boyfriend | Invitive customers to join the social group in the same city | 50,916 | |
Foodie|anchor/actor/musician… What do they have in common? | QR codes were printed on the yogurt bottle cap | 8018 |