		To deliver on promises		Kelly and Hay, 2003; Bowey and Easton, 2007
		· To involve in a good undertaking		Curtis et al., 2010
	Reliability (To follow up on any appointment and commitment made and to show adequate judgment to act in encountered situation)
		· To develop actions More actions and less chatting		Curtis et al., 2010
		· To establish trustful and authentic relationships		Lopes et al., 2009
		· To create a common investment (degree of commitment)		Presutti et al., 2011
		· To do her best to avoid any default		Howorth and Moro, 2012
Discreetness: To avoid to chat and keep confidence regarding the secrets that each actor tells her [4] [44] (3 articles)
	To maintain confidentiality
		· To have closure of the social structure (e.g. confidentiality)		Gordon and Jack, 2010
		· To follow confidentiality rule		Bergh et al., 2011
	To keep secrets			Jack et al., 2008
Fairness: To treat people equal and strong sense of justice [4] [44] (6 articles)
	To follow fair trade practices			Altinay et al., 2014
	To share incentive of equity participation			Schwarzkopf et al., 2010
	To treat people fairly and justly			De Clercq and Sapienza, 2006
	To know that their (entrepreneur team’s member) decision will be based on fair			Discua et al., 2013
	To be fair about what she does herself			Batterink et al., 2010; Bergh et al., 2011
Honesty: To be sincere and truthfulness [4] [44] (8 articles)
	To be honest:			De Clercq and Sapienza, 2006; Jack et al., 2008; Batterink et al., 2010; Sigfusson and Harris, 2012; Discua et al., 2013
		· in his business relationship · in negotiations with commercial partners		Howorth and Moro, 2012
	To report financial data without manipulation			Howorth and Moro, 2012
	To know that her decision will be based on truth			De Clercq and Sapienza, 2006; Discua et al., 2013
	To be legal			Discua et al., 2013
	To show credibility			Jones and Rowley, 2011
		· To display credibility through a formal system and quantified data		Holt and Macpherson, 2010
Moral character: The intrinsic moral norms a trustee guards her actions with [4] [44] (6 articles)
	To follow ethical principles			Howorth and Moro, 2006
		· Should not cheat (on customer)		Altinay et al., 2014
	To highlight the importance of community involvement, such as charity work, schools, local politics …
		· To be a member of the local volunteering fire brigade or volunteering emergency service · To be involved and/or supportive of church activity, being a member of the city council, etc.		Howorth and Moro, 2006