Dependent variable: purchase intention

Source

III type quadratic sum

df

Mean square

F

Sig.

Self-construal

0.707

1

0.707

0.477

0.491

Consistency of brand image

0.152

1

0.152

0.102

0.750

Self-construal and consistency of brand image

33.265

1

33.265

22.412

0.000

Deviation

198.889

134

1.484

Total

2651.938

138