BRANDS

COST

NORMAL

EIGEN VECTORS

BENEFITS V/s COST

BRAND A

28,700

0.1959

0.2769

1.4138

BRAND B

36,900

0.2518

0.2283

0.9065

BRAND C

38,900

0.2655

0.1075

0.4051

BRAND D

42,000

0.2866

0.3871

1.3503