| Constructs | Mean (Std) | CR | AVE | 1 | 2 | 3 | 4 |
| 1. Attitude toward privacy protection | 3.795 (1.401) | 0.769 | 0.869 | 1 |
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| 2. Privacy self-efficacy for protection | 3.516 (1.255) | 0.816 | 0.899 | 0.153 | 1 |
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| 3. Privacy self-efficacy for non-acquisition | 4.424 (1.102) | 0.581 | 0.891 | 0.049 | 0.355 | 1 |
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| 4. Privacy intention | 3.910 (1.013) | 0.560 | 0.710 | 0.341 | 0.093 | 0.160 | 1 |