variables |
| Frequency (N = 323) | Percentage (%) |
Location purchasing
Day purchasing
Frequency purchasing
Reason purchasing
Quantities purchasing
Purchasing spend
| Thatluang Market Jao Anouvong Market Weekdays Weekends 1 per week 2 per week ≥3 per week Healthy contents Better taste Environmental friendly Personal preference <2 kg 2 - 5 kg 5 - 10 kg >10 kg <$20 $20 - $50 $51 - $100 >$100 | 112 211 91 232 54 163 106 112 60 72 79 25 59 148 91 39 120 106 58 | 34.7 65.3 28.2 71.8 16.7 50.5 32.8 34.7 18.6 22.3 24.5 7.7 18.3 45.8 28.2 12.1 37.2 32.8 18.0 |