Action

Gender

Statistical distributions

Mean (S.D.)

Median

Significance

Click (n = 785)

female (nf = 529)

1.65 (0.910)

1.00

NS

male (nm = 256)

1.59 (0.990)

1.00

Purchase (n = 784)

female (nf = 529)

1.52 (0.833)

1.00

*

male (nm = 255)

1.39 (0.790)

1.00