Variables

1

2

3

4

5

6

7

8

9

1

Adopting e-Commerce in developing economy

2

Intention toward e-Commerce

0.761

3

Perceived usefulness

0.702

0.621

4

Perceived ease of use

0.711

0.548

0.722

5

Perceived enjoyment

0.543

0.519

0.673

0.684

6

Perceived trust

0.721

0.573

0.563

0.436

0.671

7

perceived compatibility

0.629

0.472

0.521

0.463

0.523

0.618

8

Social influence

0.532

0.526

0.453

0.563

0.497

0.549

0.627

9

Perceived risk

0.389

0.328

0.439

0.409

0.321

0.231

0.342

0.379