| Characteristics and Their Categories | Frequency | % | |
| Age | >20 | 20 | 7.693 |
| 21 - 30 | 150 | 57.692 | |
| 31 - 40 | 60 | 23.077 | |
| 41 and above | 30 | 11.538 | |
| Gender | Male | 152 | 58.462 |
| Female | 108 | 41.538 | |
| Marital status | Single | 175 | 67.308 |
| Married | 85 | 32.692 | |
| Education qualification | >SSC | 18 | 6.923 |
| SSC | 20 | 7.692 | |
| HSC | 53 | 20.385 | |
| Graduation | 100 | 38.462 | |
| Postgraduate | 62 | 23.846 | |
| PhD and like | 7 | 2.692 | |
| Occupation | Business | 48 | 18.462 |
| Employee | 66 | 25.385 | |
| Housewife | 47 | 18.077 | |
| Student | 86 | 33.077 | |
| Others | 13 | 5.000 | |
| Income (Monthly) | Less than 15,000 | 26 | 10.000 |
| 16,000 - 25,000 | 44 | 16.923 | |
| 26,000 - 35,000 | 98 | 37.692 | |
| 36,000 and above | 92 | 35.385 | |
| Experience | 0 - 3 years | 89 | 34.231 |
| 4 - 5 years | 91 | 35.000 | |
| 6 - 7 years | 53 | 20.385 | |
| 8 years and above | 27 | 10.385 | |
| Social networking sites for e-Commerce | | 110 | 42.308 |
| | 55 | 21.154 | |
| | 25 | 9.615 | |
| | 50 | 19.231 | |
| Others | 20 | 7.692 | |
| Frequency of use | Daily | 70 | 26.923 |
| Weekly | 95 | 36.538 | |
| Monthly | 62 | 23.846 | |
| Yearly | 33 | 12.692 | |
| Purchase of product | Service goods | 47 | 18.077 |
| Manufacturing goods | 213 | 81.923 |