Factors | Number | Mean | Standard Deviation |
1. Functionality/Advantages | 390 | 4.2103 | 0.8645 |
2. Brand Image | 390 | 4.1513 | 0.9042 |
3. Quality | 390 | 4.1359 | 0.8601 |
4. Price | 390 | 4.1282 | 0.9668 |
5. Advertisement/References | 390 | 3.8949 | 1.1162 |
6. Aroma | 390 | 3.7077 | 1.0324 |
7. Availability | 390 | 3.6359 | 1.0807 |
8. Packaging | 390 | 3.4026 | 0.9617 |
9. Fashion and Status | 390 | 3.2333 | 0.9828 |