Objective level | Criterion layer | Factor layer | Index layer |
Index system of communication identification of ICH popular science publication | Use | U1 using habits | U11 daily habits |
U12 holiday habits | |||
U13 frequency of usage | |||
U14 durable years | |||
U2 using behavior | U21 from whom the audience knows this channel | ||
Identification | G1 satisfaction degree | G11 clear demonstration | |
G12 acquiring knowledge | |||
G13 integrating into relevant situation of skills and knowledge | |||
G2 dependency degree | G21 other tasks at hand cannot be completed due to reading ICH popular science publication | ||
G22 cognition about ICH mainly comes from ICH popular science publication | |||
G23 audience look for relevant knowledge or travel to relevant places because they have read ICH popular science publication |