| Attitude | Judgment: people’s character | Normality | How unusual someone is, how customary their behavior is |
| Capacity | How capable someone is | ||
| Tenacity | How resolute someone is, how dependable someone is, and how well they are disposed emotionally | ||
| Veracity | How truthful someone is | ||
| Propriety | How ethical someone is | ||
| Affect: people’s feelings | Dis/inclination | Whether or not someone tends to do something | |
| Un/happiness | Whether or not someone feels happy doing something | ||
| In/security | Whether or not someone feels secure about someone or something | ||
| Dis/satisfaction | Whether or not someone feels the satisfaction that comes from doing something | ||
| Appreciation: the value of things | Reaction | Towards interpersonal, describing audience emotions | |
| Composition | Evaluate finished products and processes and describe the complexity of things | ||
| Valuation | Evaluation of objects, products and processes according to social conventions |