The value of travel | Number of questions | KMO | Cronbach’s Alpha | Mean | Std. Deviation |
Functional value | 4 | 0.78 | 0.79 | 4.33 | 0.71 |
Value for money | 3 | 0.72 | 0.84 | 4.29 | 0.66 |
Emotional value | 5 | 0.85 | 0.93 | 4.46 | 0.61 |
Social value | 3 | 0.74 | 0.88 | 4.23 | 0.84 |
Novelty value | 8 | 0.89 | 0.90 | 4.33 | 0.69 |
Satisfaction | 5 | 0.90 | 0.91 | 4.38 | 0.60 |
Loyalty | 3 | 0.71 | 0.80 | 4.38 | 0.63 |