| Constructs/Items | Banking Sector | Education Sector | ||||
| Loadings | t-value | Loadings | t-value | |||
| Service quality (1) | 0.74 | 13.2 | 0.76 | 17.4 | ||
| Emotional response (2) | 0.67 | 12.2 | 0.72 | 17.7 | ||
| Monetary price (3) | 0.86 | 13.0 | 0.74 | 18.5 | ||
| Behavioral price (4) | 0.75 | 17.7 | 0.68 | 17.0 | ||
| Reputation (5) | 0.81 | 18.4 | 0.85 | 18.8 | ||
| Service experience (6) | 0.77 | 16.6 | 0.70 | 13.0 | ||
| Loyalty (7) | 0.70 | 13.3 | 0.79 | 18.4 | ||
| Goodness of fit statistics | ||||||
| x2 | 216.2 |
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| d.f. | 120 |
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| NFI | 0.98 |
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| NNFI | 0.99 |
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| CFI | 0.99 |
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| RMSR | 0.04 |
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| RMSEA | 0.047 |
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| (90% CI) | 0.037 - 0.057 |
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