Service quality elements

Description of service elements

Benefits provided

f1

Short hotel check-in time

Speediness

f2

Well-equipped facilities in hotel

Pleasure, Convenience

f3

Comfortable dining environment and appetizing food

Comfortable, Pleasure

f4

Short waiting time in restaurant

Speediness

f5

Safe and fast transportation

Safety, Speediness

f6

Pay for the items damage as the rated price

Added value, Safety

f7

Buy tourists the life accident insurance

Added value, Safety

f8

Distribute the scenic panorama and brochures

Pleasure, Convenience

f9

Reasonable ticket fee

Pleasure

f10

Reasonable dining shopping fee

Pleasure

f11

Safety of public security

Safety

f12

Safety of tourist facilities

Safety

f13

Convenient traffic

Pleasure, Convenience

f14

Public telephones provided

Convenience, Added value

f15

Comprehensive network coverage

Convenience, Added value

f16

Clear and sufficient road signs and facilities signs

Pleasure, Convenience

f17

Enough opening time

Pleasure

f18

Appropriate tour route arrangement

Convenience, Speediness

f19

tourist souvenirs provided

Convenience, Speediness

f20

Friendly and professional service provided by tourist guide

Pleasure, Convenience

f21

Tourist guide is familiar with every interests

Pleasure, Safety

f22

Informs the correlation matters needing attention

Pleasure, Safety

f23

Communicate smoothly with tourist guide

Pleasure, Convenience