Model | R | R2 | Adjusted R2 | Std. Error of Estimate |
| df | Mean Square | F | Sig. |
Understanding brand “Ethiopia” to re-imaging a nation | 0.728a | 0.529 | 0.523 | 0.60587 |
|
|
|
|
|
Regression |
|
|
|
| 128.454 | 4 | 32.114 | 87.483 | .000a |
Residual |
|
|
|
| 114.163 | 311 | 0.367 |
|
|
Total |
|
|
|
| 242.617 | 315 |
|
|
|
Destination brand to perception change toward other nation brand dimension | 0.824a | 0.679 | 0.675 | 0.51693 |
|
|
|
|
|
Regression |
|
|
|
| 175.972 | 4 | 43.993 | 164.635 | .000a |
Residual |
|
|
|
| 83.104 | 311 | 0.267 |
|
|
Total |
|
|
|
| 259.076 | 315 |
|
|
|
Degree of knowledge to easiness of reimaging | 0.760a | 0.578 | 0.574 | 0.42852 |
|
|
|
|
|
Regression |
|
|
|
| 78.566 | 3 | 26.189 | 142.618 | .000a |
Residual |
|
|
|
| 57.292 | 312 | 0.184 |
|
|
Total |
|
|
|
| 135.858 | 315 |
|
|
|
Number of visual manifestation to degree of attraction of tourists | 0.792a | 0.637 | 0.634 | 0.37802 |
|
|
|
|
|
Regression |
|
|
|
| 55.509 | 3 | 25.509 | 111.984 | .000a |
Residual |
|
|
|
| 44.349 | 314 | 0.260 |
|
|
Total |
|
|
|
| 149.858 | 315 |
|
|
|