Nation branding dimensions

Reimaging practice

Export dimension

0.782^*

Contributes to science and technology

0.512^*

Feel good about buying products from country

0.908^*

Creative place with cutting-edge ideas and new ways of thinking

0.474^*

Government dimensions

0.874^*

Competently and honestly governed

0.481^*

Respects the rights of citizens and treats them with fairness

0.377^*

Behaves responsibly in the areas of international peace and security

0.985^*

Behaves responsibly to protect the environment

0.903^**

Behaves responsibly to help reduce world poverty

0.974^**

Cultural dimensions

0.976^**

This country excels at sport

0.937^**

This country has a rich cultural heritage

0.939^**

contemporary culture such as music, films, art, and literature

0.624^*

Peoples dimension

0.904^*

People would make you feel welcome

0.993^**

Like to have a person from this country as a close friend

0.809^*

Willing to employ a well-qualified person from this country

0.776^*

Strongly like to visit if money was no object

0.817^*

Tourism dimension

0.994^*

This country is rich in natural beauty

0.908^**

This country is rich in historic buildings and monuments

0.993^**

This country has a vibrant city life and urban attractions

0.455^**

Immigration and investment

0.792^*

Willing to live and work for a substantial period in this country

0.697^**

High quality of life

0.574^**

Good place to study for educational qualifications

0.463^**

Has businesses I’d like to invest in

0.916^*