No. of Studies

Percentage

Tourist Samples

Multinational Sample

42

47.2%

Western Sample

15

16.9%

East Asia

15

16.9%

Not applicable (review and document analysis)

8

9.0%

Southeast Asia

4

4.5%

Cross-cultural sample

3

3.4%

Middle East

2

2.2%

Geographic Scope

General Travel

28

32.6%

International travel (not specified)

14

15.7%

East Asia

10

11.2%

Europe

8

9.0%

Southeast Asia

7

7.9%

Middle East

5

5.6%

Not applied (review and document analysis)

4

4.5%

South Asia

4

4.5%

Africa

3

3.4%

North America

2

2.2%