| Hypothesis | Β | t-value | Sig. |
| Social media use affects SMEs performance | 0.87 | 5.41 | 0.000 |
| Cost effectiveness influences SMEs performance | 0.73 | 4.38 | 0.000 |
| Customer satisfaction influences SMEs performance | 0.49 | 4.22 | 0.000 |
| Market performance influences SMEs performance | 0.67 | 4.11 | 0.000 |
| Social media use affects innovation and branding | 0.86 | 5.01 | 0.000 |