Variable | Mean | SD | Social Media | Cost Effectiveness | Customer Satisfaction | Market Performance | Innovation and Branding | SMEs Performance |
Social media | 4.236 | 0.627 | 1 |
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Cost effectiveness | 4.124 | 0.643 | 0.637*** | 1 |
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Customer satisfaction | 4.011 | 0.678 | 0.543*** | 0.628*** | 1 |
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Market performance | 4.142 | 0.653 | 0.624*** | 0.680*** | 0.721*** | 1 |
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Innovation and branding | 3.997 | 0.756 | 0.451*** | 0.430*** | 0.455*** | 0.519*** | 1 |
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SMEs performance | 4.312 | 0.618 | 0.461*** | 0.549*** | 0.589*** | 0.579*** | 0.491*** | 1 |