Variable

Mean

SD

Social Media

Cost Effectiveness

Customer Satisfaction

Market Performance

Innovation and Branding

SMEs Performance

Social media

4.236

0.627

1

Cost effectiveness

4.124

0.643

0.637***

1

Customer satisfaction

4.011

0.678

0.543***

0.628***

1

Market performance

4.142

0.653

0.624***

0.680***

0.721***

1

Innovation and branding

3.997

0.756

0.451***

0.430***

0.455***

0.519***

1

SMEs performance

4.312

0.618

0.461***

0.549***

0.589***

0.579***

0.491***

1