| Dimension | Question item | |
4C + 2S | Customer value | a1. Good quality a2. New style a3. Comfortable to wear | |
Cost | b1. Reasonable price b2. Discounts and offers b3. can be reached quickly | ||
Convenient | c1. Quickly obtain clothing information by scanning barcodes, etc. c2. Selection convenience c3. Can quickly place orders c4. Payment security c5. Rapid logistics | ||
Communication | d1. Quick online after-sales processing d2. Can feedback online d3. The salesperson has a good attitude d4. The merchant gives a commitment | ||
Surroundings | e1. Exquisite store decoration e2. Clothing display is better e3. Cosy atmosphere | ||
Streaming Data | f1. You can check the clothing inventory and price dynamics at any time f2. There are private customized push f3. You can know the latest activities of the store f4. Get the latest clothing information and recommendations | ||
Customer Perceived Value | Perceived Function Value | g1. The clothes I bought are very cost-effective g2. The clothes I bought are beautiful g3. The clothes I bought are comfortable to wear | |
Perceived Service Value | h1. Enjoy the experience h2. Provide professional dressing suggestions h3. Be respected when buying h4. Quick after-sales service | ||
Perceived Social Value | i1. This dress feels decent i2. Having it can improve the way others see me i3. Having it can make a good impression on others i4. Having it can bring me social recognition | ||
Perceived Emotion Value | j1. I like the brand concept of the store j2. I like this costume experience j3. This process makes me feel relaxed j4. I feel good when I buy clothes j5. This dress will bring me happiness |