Variable

Item

Factor Loading

Cronbach’s α

Brand Awareness

Bc1

0.876

0.831

Bc2

0.753

Bc3

0.863

Brand Association

Ba1

0.847

0.845

Ba2

0.785

Ba3

0.886

Perceived Quality

Sq1

0.899

0.866

Sq2

0.895

Sq3

0.836

Brand Loyalty

Bl1

0.834

0.814

Bl2

0.735

Bl3

0.873