N = 149 | Health programme | Non-health programme | ||||||
Health Ad | Non-health Ad | Health Ad | Non-health Ad | |||||
M | SD | M | SD | M | SD | M | SD | |
Free recall | 6.35 | 3.44 | 8.28 | 2.82 | 5.58 | 2.61 | 7.85 | 3.69 |
Cued recall | 9.73 | 3.03 | 7.44 | 2.25 | 9.19 | 2.52 | 7.79 | 3.24 |