Willing to pay more

Not willing to pay more

Respondents’ awareness

Frequency

Percentage

Frequency

Percentage

No idea

12

17.6

56

82.4

Limited idea

67

46.2

78

53.8

Some basic idea

48

43.6

62

56.4

Fair idea

24

80.0

6

20.0

Technical idea

7

100

0

0

Total

158

43.9

202

56.1

X² (4, N = 360) = 44.17, P < 0.01