| Willing to pay more | Not willing to pay more | ||
Respondents’ sex | Frequency | Percentage | Frequency | Percentage |
Male | 72 | 38.7 | 114 | 61.3 |
Female | 86 | 49.4 | 88 | 50.6 |
Total | 158 | 43.9 | 202 | 56.1 |
| X2 (1, N = 360) = 4.19, P < 0.05 |