| Main challenges for the integration of digital innovations in tourism businesses | Source |
| Need to train existing and new staff that will be responsible for managing digital applications | |
| Lack both the human resources and skills required for digitization, as well as the resources | |
| Staff that are temporary and the degree of loyalty to the company is small | |
| High cost and uncertainty of the investment | |
| Lack of sufficient knowledge on the part of management on the subject | |
| Availability and reliability of the internet in the location of the tourism business | |
| Ever-increasing and constantly changing demands of customer | |