Strengths | Weakness |
· Five star medical services · Prenatal and pediatric specialists · Neonatal pediatric specialists · Neonatal cardiologist sepcialists · Free maternal and Child Healthcare education · Training program with certification process · Cooperation in teaching and learning with nursing school · Group of actuaries, and strategy management | · Lack of Obs/Gyn famous doctors · Shortage of professional nurses with expertise · Shortage of room vacancies · Inconvenient location and facilities for public |
Opportunities | Threats |
· Establish good reputation to service more customers · Copy the same business model to develop branch clinic · Establish and overseas business in Mainland China in keeping with the two-child policy · Establish infertility center in Myanmar | · New entrant competitors · Competision in advance technology · Negative reviews on internet and media · Reduction in local population · New entrant copy know-how and with abundance of capital investment · National Health Insurance policy · Low reimbursement rates |