| Variable | Description | Expected sign |
| Dependent variables | ||
| Participation decision | If the Lusaka resident participated in beef consumption (Yes = 1, No = 0). | |
| Beef expenditure (extent decision) | This will be a continuous variable of how much expenditure was allocated towards the purchase of beef. | |
| Independent variables | ||
| Price of beef | The price of beef in Zambian Kwacha per kilogram | − |
| Price of fish | The price of fish in Zambian Kwacha per kilogram | ± |
| Price of chicken | The price of chicken in Zambian Kwacha per kilogram | ± |
| Price of pork | The price of pork in Zambian Kwacha per kilogram | ± |
| Price of goat meat | The price of goat meat in Zambian Kwacha per kilogram | ± |
| Price of mutton | The price of mutton in Zambian kwacha per kilogram | ± |
| Household size | The number of household members in the family | ± |
| Residence | Residence (Urban = 1, Rural = 0) | + |
| Married | Marital status of household head; dummy, 1 = married, 0 = otherwise | ± |
| Medium cost area | Type of residential area; dummy, 1 = Medium cost, 0 = otherwise | ± |
| High cost area | Type of residential area; dummy, 1 = High cost, 0 = otherwise | + |
| Primary Education | Attended primary school; dummy, 1 = attended primary school, 0 = otherwise | + |
| Secondary Education | Attended secondary education; dummy, 1 = attended secondary school, 0 = otherwise | + |
| Tertiary Education | Attended tertiary education; dummy, 1 = attended tertiary education, 0 = otherwise | + |
| Household income | Income will be used in the context of total household expenditure, proxy for current income | + |
| Gender of the household head | If the decision maker is male or female (dummy; Male = 1, 0 otherwise | ± |
| Age of household head | Age of the household head in years | + |
| Household asset value | The value of assets owned by the household head | + |