Attribute

Evaluation question

Strength of imagery

Disagree Strongly agree

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Outer level

a1. Do you think this work has the characteristics of paper-cut?

a2. Do you think this work has a perfect shape as a whole?

a3. Do you think the appearance of this work is creative?

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Mid-level

a4. Do you think this work has practical convenience?

a5. Do you think the material shaping of this work is ingenious?

a6. Do you think this work has practical functionality?

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Inner level

a7. Do you think this work has a profound implied meaning?

a8. Do you think this work can evoke lifestyle?

a9. Do you think this work is enjoyable to the viewer?

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Evaluation of product imagery

a10. How much do you like this work?

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